Real growth, measured.
Every case study reports what actually happened — people reached, profile visits, and the account's own follower trend over time. Never projections, never promises.
We don't have client case studies yet — the first ones are being measured now, and every one will report real, permissioned numbers rather than projections. Until then, here is what our engine has measured across the accounts it reads.
Video reaches close to twice as many people, per follower, as a photo does.
Median reach as a share of follower count: 32% for video, 18% for photos, across 2,475 scored posts.
Shares predict how far a post travels about three times better than comments do.
Correlation with post reach across 2,851 scored posts: shares 0.58, likes 0.52, saves 0.42, comments 0.19.
A handful of posts carry most of an account’s reach — the rest barely move.
On a typical account we measure, the strongest quarter of posts reaches several times what the weakest quarter does.
Measured across the accounts we read through Instagram's official data, last checked 30 August 2026. These describe our own sample — not a rule about Instagram, and not a promise about any account.
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