Deleting your data

You can delete your Mutuall account and the Instagram-derived data we hold at any time, in any of three ways. For the full picture of what we store and for how long, see our Privacy Policy.

1. Delete it yourself (fastest)

Sign in and go to Account → Delete your account. This anonymizes your account in place: your email is scrubbed, your Instagram connection and its encrypted access token are removed, stored copies of the posts we promoted are deleted, and your history is detached from your identity. It takes effect immediately and cannot be undone. Deletion also instructs bundle.social — our integration provider for Instagram connections (see the Privacy Policy) — to remove the imported posts and analytics they hold and to disconnect the account on their side. Disconnecting your Instagram on its own triggers the same removal for that connection. Records we are legally required to keep (payments, your agreement acceptance) are retained in that detached, anonymized form.

2. Remove Mutuall from Instagram

In the Instagram app, open your account settings for connected apps and remove Mutuall. Instagram notifies us through Meta's deauthorize callback, and we immediately revoke our access and purge the stored access token for that connection.

3. Ask Meta to have your data deleted

If you request data deletion through Meta (from Instagram's settings), Meta sends us a signed data-deletion request. We purge your Instagram-derived data and return a confirmation code with a status page where you can check the result of your request.

What about promotions that already ran?

Promotions stop when your plan ends and are not re-run after you delete your account. The factual record of what ran and what it delivered is kept in the detached form described above — it no longer identifies you.