Connect → Analyze → Score → Select → Promote → Learn
Six steps, one engine. You do the first one — everything after is done for you.
Connect
Link your Instagram in about 2 minutes through Instagram’s official login. We never ask for your password — analysis uses your public content and the official account connection, and you can disconnect anytime.
Analyze
Mutuall reads every post you’ve made — what you posted, when, and how real people responded — through the official API only. No scraping, no automation tricks, nothing done to your account.
Illustrative example, not a real account: three posts scored 82, 61, and 94 — the post scoring 94 is tagged as the best growth candidate, with an example growth curve beneath.
Illustrative example — not a real account
Score
Every post gets a Mutuall Growth Score™ — a heuristic 0–100 estimate of its growth potential, weighing real engagement above everything else. Your strongest content stops being a guess.
Select
The engine surfaces your single best growth candidate — the post most likely to earn attention from the right new audience — and shows the reasons why, in plain language.
Promote
We put real advertising budget behind that post through Meta’s official ads system — the one paid growth lever Instagram itself sanctions. Every promotion is marked “Sponsored” by Meta, and the people it reaches are real.
Learn
Campaign results — reach, profile visits, your account’s own follower trend — feed straight back into the engine. Every campaign teaches it to pick better next time. That loop is the product.
Free analysis · No password required · 2 minutes
What the engine learns from every campaign flows back into how it scores — so your next best post is picked with more evidence than your last.
Free analysis · No password required · 2 minutes